There are many reasons to invest in SEO for your business. The internet has made it easy to do business from the comfort of your own home, and search engines are the best referrers when it comes to finding the products and services you need. With the power of the internet at your fingertips, your
There are many things that make a content strategy effective, and a good one can make the difference between success and failure. For example, a good content strategy should have a publishing schedule that you adhere to – say, once a month. It also should be flexible, and be adaptable to changing needs. Creating and
The content marketing world is constantly changing. The current trends in content creation and publishing will affect your content strategy in the years to come. The biggest change will be in the use of AI to make content more relevant. With more people using the Internet to conduct searches, AI will become even more important
The killing strategy is not an easy one. We know this because we have been a victim of it. We have killed projects that were too ambitious and rushed. In this article we will explain why killing projects is essential and how to avoid it. Then we will explain why killing a product is necessary
When it comes to SEO, the most common question from newcomers is: what is “good” keyword frequency? There are no hard and fast rules, but most search engines recommend that you only use one keyword per 200 words. There is one exception to this rule: when you use more than two keywords, you may end
The process of indexing web pages is carried out by a web crawler, also known as a spider, spiderbot, or crawler. Crawlers are typically operated by search engines, and their main purpose is to gather data and organize it for indexing. To understand how this process works, it is useful to understand what a web
There are many factors that influence your website’s position on Google’s search engine results pages (SERPs). While there are over 200 factors in total, there are some that are more important than others. Crawlability is one of the most important. If your website is not easy to crawl, it will not appear on Google’s results.
SEO is a vital marketing strategy for many businesses. It helps increase the number of visitors to a website by delivering leads. These leads are potential customers who will come to your website when they are looking for products or services. When visitors find your website, they are more likely to buy from you. So,